WHAT (BUSINESS LEADERS) NEED TO KNOW:
If you're sending out emails, then read this now.
REACTIONS: If you're looking for a new challenge, then chances are you're sending out emails. Prospecting, Cover or Thank You letters - it's a burdensome task for most of us. It's easy to find yourself falling into traps (hey, isn't that why they have a word for it - cliche?!?). We like this advertorial because they give you examples as well as theory.
VERDICT: READ IT. Even though this is an advertorial, it's chock full of suggestions. Clearly written and provides examples that you can launch from.
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