Actually, Cold Emailing Can Work for Small Businesses
In case you missed it:
WHAT (TALENT ACQUISITION EXPERTS) NEED TO KNOW:
Basic tips on how to make cold calls more effective - written for small businesses, but we think it's relevant for TA folks searching for talent.
REACTIONS: Marketing is a big part of sourcing candidates and this article has some easy to use ideas to keep the top of mind when reaching out to candidates. Particularly helpful was the reminder to "Make it Personal." Too often, we see emails that are about how the reader can help the sender and not vice versa. Nothing says "I care" more than a note that was written especially for the reader.
VERDICT: SKIM IT. Since there are no specific examples, the bold headlines tell you pretty much what you need to know. Read further if there is a specific topic you need some more guidance on.